The “Har Label Kuch Kehta Hai” campaign of the FSSAI enhances food safety consciousness and healthy eating all around India, encouraging the consumer's not only to read the labels but to understand ...

Empathy Drives Consumer Forgiveness: Minority ownership labels elicit empathy by framing brands as underdogs that face unique challenges. This narrative encourages consumers to be more forgiving when ...

That awareness, obviously, would be enhanced with an updated warning label on alcoholic beverages to reflect cancer risk. That change, which is unlikely to be approved by the newly sworn-in ...