“What has really changed is the rise of the personality-driven newsletter, showcasing someone who’s really good and making it an extra vehicle for them. They offer massive added value.

By promoting that content in their subject line and perhaps also in a table of contents, it drives subscribers to scroll, which exposes them to all of the other content in the newsletter. 6. Make your ...

This means that you could spend $3 to acquire a subscriber through Facebook Ads, and if that person subscribes to two recommended newsletters during signup, you've earned $4-10 — making a profit ...

At Southwest News Media, we’re always looking to improve how we deliver local headlines that you, our readers, care about.  This week, we’ve taken a great stride in that direction. You ...

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