The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded advertising day of the year. By Alex Weprin Media & Business Writer ...

Who was the original founder? Michelob Ultra is a brand of beer owned by Anheuser-Busch InBev, a multinational beverage and ...

Michelob Ultra is set for its spot in Super Bowl LIX with “The Ultra Hustle,” a 60-second spot created by Wieden + Kennedy that will feature actor Willem Dafoe, actress Catherine O’Hara, N.Y. Liberty ...

Award-winning actors challenge big-name athletes on the pickleball court, and the stakes have never been higher. It’s a ”Play For An ULTRA.” Here’s the deal… On January 28 th Michelob ULTRA announced ...

Previous written work can be found at Unafraid Show, while broadcast clips can be seen on WAVE.tv and CBS Sports. Willem Dafoe and Catherine O’Hara are the ultimate pickleball hustlers in Michelob ...

Activate your account. By Ad Age Staff - 8 hours 11 min ago By Erika Wheless - 8 hours 44 min ago By Jon Springer - 9 hours 27 min ago By Garett Sloane - 12 hours 27 min ago By Sabrina Sanchez ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast ...

Today, Anheuser-Busch announced that Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois will bring all-new commercials to the broadcast of Super Bowl LIX on February 9.

Willem Dafoe and Catherine O’Hara are the ultimate pickleball hustlers in Michelob Ultra’s Super Bowl 2025 Commercial. Willem Dafoe & Catherine O’Hara Play Pickleball For Michelob Ultras Dafoe and ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...

This year, Michelob ULTRA is getting in on the Super Bowl fun with Willem Dafoe and Catherine O’Hara. The beer company’s pricey promo has the two beloved actors stalking pickleball courts to ...