The value of Nigeria’s Entertainment & Media (E&M) market is projected to reach $13.6 billion in 2028, driven by Nigeria’s population of over 230 million, with median age of 18.1 years.

Marcel Fenez, Gobal leader, Entertainment and Media Practice, PwC explains: "The BRIC countries are doing well on account of a robust advertising market. As against this the mature markets are ...

Nigeria’s entertainment and media (E&M) industry is on a growth trajectory, driven by rapid digital adoption and a youthful population ...

The Entertainment and Media (E&M) sector across South Africa, Nigeria, and Kenya is proving to be resilient and adaptive in a time when global economic uncertainties are putting pressure on ...