One of the winningest brands in Ad Meter history enters the Hall of Fame on the 30th anniversary of a record-setting Super ...

Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

The Cola Wars are back as Pepsi has unveiled their latest Pepsi Challenge, pitting Pepsi Zero against Coca-Cola's infamous ...

Despite its close relationships with brick-and-mortar retailers, PepsiCo has invested in omnichannel capabilities and a digitally enhanced supply chain that positions the firm for growth even as ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

And if you don't have a ring, a sizable chunk of cash will do. Just ask Pepsi: The pop star has landed a $50 million advertising deal with the soda company. As part of the arrangement, Beyoncé ...

PepsiCo (NASDAQ:PEP) traded lower in early action ... a 26-percentage-point impact of impairment charges associated with a nutrition bar brand, a 17-percentage-point impact of higher restructuring ...

The anger of Latinos towards Coca Cola has gone viral on social networks in recent days, where they even call not to buy that ...