Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.