Advertising on X (formerly Twitter) can be a slippery slide for brands. So, how can marketers successfully navigate this volatile platform? Digital gurus share insights on the power of authenticity, ...

Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

A complainant shared four third-party posts on X (formerly Twitter) and two online articles with the PMCPA to make the case ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

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Enhancing your online marketing strategy is vital in the ever-evolving digital landscape. A well-crafted strategy can ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...