in-house font that it created for the new Apple Watch, Mark Gurman reports for 9-to-5-Mac. When Apple started using Helvetica Neue on its phones, tablets, and computers (in 2013 and 2014 ...

As 9to5Mac reports, Apple has used the San Francisco font for the jacket lettering, suggesting that the Apple Watch font is indeed going to play a central role in Apple design, just as recently ...