Kim Kardashian’s Skims shapewear and apparel company has rocketed to success, earning a $4 billion valuation. A reality ...

Looking to add shapewear to your wardrobe? We tested shorts and shapers from a range of brands to find the most comfortable ...

If youre looking to revamp your wardrobe with trendy dresses, the Myntra Fashion Carnival Sale is now live from 6th Feb to ...

Along with the wide straps and underwiring the majority of support comes from the preformed moulded cups that contain and compress the breast tissue into place. The bra feels firm to wear, and this is ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Buying sunglasses, flip-flops, and sunscreen will easily get anyone in the mood for summer, but shopping for a new swimsuit?

In November 2024, the U.S. Patent and Trademark Office approved the ISU Research Foundation’s application for an apparel ...

Sales of chest-enhancing bras have plummeted, with current trends celebrating a more modest, often cleavage-less bust. But history tells us that women’s chests have always been a battleground, writes ...

Looking to make your thick thighs appear slimmer? Check out this list of stylish winter pieces that conceal and shape - ...

Shapewear and womenswear brand Spanx has partnered with Brooklyn-based brand L'Enchanteur to create a bespoke collection of ...

Sundresses come in a plethora of vibrant colors and floral patterns, capturing the essence of summer. Choose one with a ...

Spanx, LLC, the global women's brand and leader in shapewear, announces today a partnership with L'Enchanteur, the visionary ...