What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour.

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

The panel at Econsultancy’s Capability Leaders Forum. Left to right: Leah Knighton, Trainline; Russell Parsons, Marketing Week; Veronika Kryuchkova, Reckitt; Matt Darmon, AstraZeneca. “Our marketing ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

TikTok has, for a while now, been a social channel of huge influence, birthing trends and shaping purchase decisions (just think of the infamous hashtag #TikTokMadeMeBuyIt). Despite this, however, ...

The mood among US TikTok users has been an anxious one in the past few weeks as they monitor the progress of the Supreme Court appeal that could determine whether TikTok will be forced to divest its ...

Econsultancy’s Future of Marketing survey shows AI as the top priority skill area, with some businesses crystallising their AI strategies in pursuit of process innovation and efficiency, whilst also ...

As the date of a potential US ban for TikTok looms, users have begun flocking to a surprise alternative – Chinese social commerce app RedNote (Xiaohongshu). Can RedNote maintain its international ...

As the date of a potential US ban for TikTok looms, users have begun flocking to a surprise alternative – Chinese social commerce app RedNote (Xiaohongshu). Can RedNote maintain its international ...