We’ve updated our article on Google’s Privacy Sandbox with news that NextRoll and Audigent announced details of a successful test involving Google Privacy Sandbox ...

“I left other people alone.” Some days, the ability to make this claim can be a manager’s highest achievement. The task has always been challenging, as I’m naturally inclined to jump in and organize.

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...

Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding the ...

Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood — or underestimated. The key to changing that? A shift from reactive strategies ...

The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently. it’s revolved ...

Sean Nowlin’s career began 16 years ago at Progressive Insurance; he has since racked up programmatic and CTV successes on both the brand and agency side with brands including StockX, Danone, Fandango ...

Last year, Salesforce and HubSpot announced they were all in on AI agents. Salesforce CEO Marc Benioff said the company was doing a “hard pivot” and would be 100% about its Agentforce platform.

Each new year, your local enterprise allocates budget towards various forms of PR to boost your business. Press releases, guest articles, influencer content, earned media, and other efforts vie for ...

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting.

I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of Big TYech in general and marketing in particular. You can watch an excerpt ...

We’re a month-plus into iOS 18.2, released on Dec. 11, 2024, and we know a few things about the impact on email marketing. Although the picture is complicated a bit by a slow rollout and measurement ...