When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.

Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.

Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.