ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration ...

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement ...

In some of the biggest ad tech news of the week, Outbrain completed its USD$900m (£725m) acquisition of Teads. Moving forwards, the entity which merges the branding and performance offerings of both ...

The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new era in how fans ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand ...

Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates. Google parent company Alphabet has ...

With these hires, Adform is investing in expansion, as Glenn and Islam will further scale its momentum in the UK market. This ...

StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£188m) equity funding round.

By integrating ID5’s privacy-first identity framework with Evorra’s efficient audience capabilities, advertisers can ...

Achieving a true omnichannel approach is about more than simply having a number of separate channels working separately, as most channels are already siloed by nature. A true omnichannel approach ...