2015年7月20日 · But back in the '90s, the brand stood for much more than big box clothing staples—it represented a level of cool™ that guys would associate more with the Stussy Tribe than suburban strip malls.

2015年7月20日 · There was a time when the name “Mossimo” was as ubiquitous with the notion of “cool” as Stussy was. While Stussy has continued to evolve and gather new fans decades after the brand first emerged from Irvine/Laguna Beach, CA, Mossimo has become a symbol for what happens when a label has soaring success, a rapid crash, and a rebirth and ...

Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California.Giannulli dropped out of the University of Southern California in 1987, to create his Mossimo streetwear line, with a $100,000 loan from his father. [1] At the close of his company's first fiscal year, Giannulli had $1 million in profits. [2] The following year, he had $4 million.

2015年7月21日 · In 2015, Stussy is still largely regarded as a perennially cool streetwear label, while you’ll find Mossimo’s apparel in the rack at your local retailer, such as Target. How did two brands ...

2016年10月31日 · Mossimo's Founder Reveals the Beginnings of the Brand and How It Became a Billion-Dollar Company: Lessons from one of streetwear's most enigmatic magnates.

Massimo was fairly obvious in its intent to steal Stussy's Thunder. Even their logo was extremely similar and Mossimo chased growth in a way that Stussy had never done. Essentially squeezing Stussy out of the time, but ultimately starting down a path to its own doom.

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Stüssy (/ ˈ s t uː s i /) is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.

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Stussy, a name synonymous with streetwear, has evolved from a small surfboard brand to a global fashion powerhouse. It has significantly influenced the world of casual clothing, blending elements of surf culture, hip-hop, skateboarding, and high fashion into a …