2016年1月19日 · Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend...

2024年6月13日 · Step back in time to the iconic era of the 1970s where Coca-Cola revolutionized the advertising world with their groundbreaking ‘Taste the Feeling’ campaign. Explore how this campaign not only changed the way we view soda commercials but also left a lasting impact on pop culture as a whole.

2016年1月19日 · Is "Taste the Feeling" the solution to the problems dogging Coke? Coca-Cola is hoping a new ad slogan will help it overcome declining sales and increased health concerns about its signature...

2016年1月19日 · Coca-Cola was also keen to talk up the customisable nature of ‘Taste the Feeling’. A seperate online campaign made up of GIF scenes has been created in a bid to boost viral shareability and allows users to pull a GIF scene directly from a microsite.

Taste the Feeling represented a strategic shift from the “Open Happiness,” campaign that was created to provide joy during the hardships of the 2009 Great Recession. The Coca-Cola Company chose Wieden+Kennedy as their ad agency for a new marketing campaign.

2016年1月21日 · The “Open Happiness” slogan gets replaced by “Taste The Feeling” as Coke launches the biggest campaign in over a decade. Debuted in 2009, Coca-Cola’s lofty slogan “Open Happiness” was over-used to cover all of its ideals-based campaigns from anti-bullying to supporting exploited migrants in Dubai.

2016年1月20日 · • “Taste the Feeling” is the new global marketing campaign for Coca-Cola. • The campaign features Coca-Cola, Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life – under the iconic Coca-Cola brand positioning. • The creative uses universal storytelling and everyday moments to connect with consumers around the world.

Coca-Cola’s “Taste the Feeling” slogan successfully connects the brand with the emotional and sensory experiences of its consumers. By focusing on personal joy and refreshment, the slogan reinforces Coca-Cola’s image as a source of happiness and shared moments.

"Taste the Feeling" is a song by Swedish DJ Avicii and Australian singer Conrad Sewell. The song was released as a digital download in March 2016, in promotion of Coca-Cola 's "Taste the Feeling" campaign, and Coke's UEFA Euro 2016 and 2016 Summer Olympics campaigns.

2024年3月18日 · Building on its legacy of emotional connection, Coca-Cola unveiled its "Taste the Feeling" campaign in 2016, marking a shift towards celebrating the simple pleasures of life and reigniting...