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Complex
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How '90s Cool Brand Mossimo Went From Stussy Rival to Tar.
2015年7月20日 · But back in the '90s, the brand stood for much more than big box clothing staples—it represented a level of cool™ that guys would associate more with the Stussy Tribe …
- 作者: Gregory Babcock
The Hundreds
https://thehundreds.com › blogs › content › …
How Mossimo Went from Being Head-to-Head with …
2015年7月20日 · There was a time when the name “Mossimo” was as ubiquitous with the notion of “cool” as Stussy was. While Stussy has continued to evolve …
预计阅读时间：7 分钟
Wikipedia
https://en.wikipedia.org › wiki › Mossimo
Mossimo - Wikipedia
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Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California. Giannulli dropped out of the University of Southern California in 1987, to create his Mossimo streetwear line, with a $100,000 loan from his father. At the close of his company's first fiscal year, Giannulli had $1 million in profits. The following year, he had $4 million.
Mossimo clothing features prominently in the 1990 volleyball film Side Out.
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Hypebeast
https://hypebeast.com › the-rise-and-fall-of-mossimos-cool-status
The Rise and Fall of Mossimo's Presence in Fashion
2015年7月21日 · In 2015, Stussy is still largely regarded as a perennially cool streetwear label, while you’ll find Mossimo’s apparel in the rack at your local retailer, such as Target. How did …
- 预计阅读时间：2 分钟
Hypebeast
https://hypebeast.com › mossimo-giannulli...
Mossimo Giannulli Interview - Hypebeast
2016年10月31日 · Mossimo's Founder Reveals the Beginnings of the Brand and How It Became a Billion-Dollar Company: Lessons from one of streetwear's …
作者: Felson Sajonas
预计阅读时间：3 分钟
Facebook
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Stüssy: the rise of America’s 2nd most important clothing
Massimo was fairly obvious in its intent to steal Stussy's Thunder. Even their logo was extremely similar and Mossimo chased growth in a way that Stussy had never done. Essentially …
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Where can I find Mossimo & Stussy?
Once regarded as cool as Stussy, you’ll now find Mossimo at your local Target. Once upon a time, Mossimo ‘s name was ubiquitous and highly regarded as a hip brand. Founded around 1987 by Mossimo Giannulli, the budding apparel label was known for its cool beachwear with a reputation akin to the like of Stussy ‘s.
The Rise and Fall of Mossimo's Presence in Fashion
hypebeast.com
How did Stussy compare to Mossimo?
While Stussy had major appeal, it intentionally kept stock small and reduced the places where you could buy their thriving merchandise (sound familiar?). Mossimo pushed in the opposite direction, tapping into the popularity by expanding their reach and number of products. At the time, it was a strong—and positive—move for Mossimo's growth.
How '90s Cool Brand Mossimo Went From Stussy Rival to Tar... - Complex
complex.com
Is Mossimo a rebirth of Stussy?
While Stussy has continued to evolve and gather new fans decades after the brand first emerged from Irvine/Laguna Beach, CA, Mossimo has become a symbol for what happens when a label has soaring success, a rapid crash, and a rebirth and reentry into the marketplace via a “big box” retailer.
How Mossimo Went from Being Head-to-Head with Stussy to Target's In
thehundreds.com
How did Stussy & Mossimo become popular?
Much in the same way Stussy’s hand drawn logo came to embody counterculture, so too did Mossimo’s. Almost overnight, surf shops began to notice the emerging “activewear” trend. Mossimo’s three-paneled, neon-colored beach volleyball shorts and T-shirts with an “M” signature were an instant hit.
How Mossimo Went from Being Head-to-Head with Stussy to Target's In
thehundreds.com
Who is Mossimo Giannulli?
The story begins with Mossimo Giannulli who, after dropping out of the University of Southern California 1987, snagged a $100,000 loan from his father to kick off his self-named streetwear line. It's worth noting that Shawn Stussy was doing fundamentally the same thing in SoHo around the same time. Almost instantly, Mossimo found success.
How '90s Cool Brand Mossimo Went From Stussy Rival to Tar... - Complex
complex.com
Where did Stussy come from?
At his apartment on Balboa Island in Orange County, the roots for a beachwear brand began to be formed. During this same time, Shawn Stussy opened Stussy’s first store in SoHo. Much in the same way Stussy’s hand drawn logo came to embody counterculture, so too did Mossimo’s.
How Mossimo Went from Being Head-to-Head with Stussy to Target's In
thehundreds.com
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Stüssy
https://www.stussy.com
Stüssy
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Wikipedia
https://en.wikipedia.org › wiki › Stüssy
Stüssy - Wikipedia
Stüssy (/ ˈ s t uː s i /) is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip …
GOXIP
https://www.goxip.com › cn › cn › designers › stussy
Stussy | Shop Stussy | Goxip 中国
Shop Stussy at Goxip 中国 to discover a wide selection of the latest clothing, shoes and accessories.
invastor.com
https://www.invastor.com › blog
Stussy: The Streetwear Revolution That Changed Fashion
Stussy, a name synonymous with streetwear, has evolved from a small surfboard brand to a global fashion powerhouse. It has significantly influenced the world of casual clothing, blending …
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