2015年7月10日 · The nation’s single most popular soft-drink product, original Coca-Cola, had claimed roughly 60% of the market share in 1948, but, according to a New York Times report, that figure had dwindled...

Coca‑Cola classic was sold alongside Coca‑Cola ("new Coke"), and the two brands had distinct advertising campaigns, with the youthful, leading-edge "Catch the Wave" campaign for the new taste of Coke and the emotional "Red, White and You" for Coca‑Cola classic.

Coke Classic, clearly labeled “Coke Classic Original Formula,” began to sell better than the first Coca-Cola brand and improved sales into the 1990s. This controversy renewed recognition within the company of the attachment and loyalty that consumers had to the original brand.

2015年4月23日 · Coca-Cola Classic quickly outsold New Coke and within a few months had returned to its position as the top-selling sugar cola, ahead of Pepsi.

That same day, Coca-Cola announced the return of its original formula under the name "Coca-Cola Classic." Within 48 hours of the announcement, bottlers had ordered 24 million cases of Coca-Cola Classic. Store shelves emptied as customers stockpiled their preferred version.

2024年4月22日 · On April 23, 1985, The Coca-Cola Company announces that it is changing the formula of its signature soft drink for the first time in 99 years. The short-lived, sweeter New Coke, as it is...

2020年1月27日 · Responding promptly, the Company introduced Coca-Cola classic in July — a new name for the product with the original formula for Coca-Cola. This gave America an unparalleled choice: the traditional taste in Coca-Cola classic, appealing to its committed consumers, and the exciting new taste of Coke, attracting new consumers to Company products.

2024年7月25日 · On a Wednesday afternoon 39 years ago, ABC broke into its top-rated soap opera, General Hospital, with anchorman Peter Jennings and some breaking news: The Coca-Cola Company just announced it would bring back its …

2016年3月4日 · A poll revealed that only 13% of soda drinkers liked New Coke as opposed to 59% who liked the original recipe. In July of 1985, Coca-Cola president Donald Keough released a statement saying they were bringing back the original taste …

Coke Classic, clearly labeled “Coke Classic Original Formula,” began to sell better than the first Coca-Cola brand and improved sales into the 1990s. This controversy renewed recognition within the company of the attachment and loyalty that consumers had to the original brand.