In the early 1950s, The Coca-Cola Company took Santa to new heights by launching “Operation Santa Drop.” The stunt used an aerial mission of Santa Claus to deliver 50,000 bottles of Coca-Cola and to isolated military outposts and research stations at the North Pole.

2014年12月17日 · During the chilly winter months, the company faced a major problem: how do you convince customers that soda is not just a summer beverage, but should be enjoyed year-round? As early as the 1910s, they turned to Santa Claus for the answer, hoping the popular figure would help connect Coca-Cola to the holiday season.

2024年11月19日 · Beyond its role as a global beverage icon, Coca-Cola played an instrumental role in shaping one of the most beloved holiday figures: the modern depiction of Santa Claus. The story begins in the early 20th century, long after Coca-Cola was …

In 1931, Coca-Cola teamed with artist Haddon Sunblom to link the soft drink to Christmas. That year, Sunblom created his first Illustration showing Santa pausing for a Coke. Sundblom’s portrayal of Santa was nothing short of revolutionary.

The Coca‑Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke.

But did you know that the modern image of Santa is deeply linked to Coca-Cola? The company not only popularized this figure through its marketing strategy, but also left an indelible cultural legacy. In this article, we will explore how Coca-Cola transformed the image of Santa Claus, the keys to its marketing strategy and why this campaign ...

2021年12月24日 · In 1930, artist Fred Mizen painted a Santa drinking a bottle of Coca-Cola in a department store, an image that was reproduced in print ads for the 1930s Christmas season. Such was his...

It's time to learn about the rich history of Coca‑Cola and Santa. A velvety red Santa suit with a white fur trim, a thick, snowy beard, and a jolly face: the Coca‑Cola Santa plays a part in all of our Christmases. In fact, our Santa helped to define the look and personality of the modern Father Christmas. Where would we be without him?

2024年12月13日 · By wrapping itself in the universal appeal of Santa, Coca-Cola positioned itself as the drink of joy and togetherness. Fame is the holy grail of marketing, and Coca-Cola has mastered it. Think about it: Coca-Cola isn’t just a part of Christmas—it is Christmas for millions.

2024年11月3日 · While Coca-Cola didn’t invent Santa Claus, its advertisements helped cement a particular version of him that has since become a cultural symbol of Christmas. To understand how Coca-Cola’s...