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2024年10月1日 · Average revenue per unit (ARPU) measures the amount of money that a company earns for each customer. Learn how telecoms and media companies use ARPU.

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Average revenue per user (ARPU), sometimes known as average revenue per unit, is a measure used primarily by consumer communications, digital media, and networking companies, defined as the total revenue divided by the number of subscribers.

Average revenue per user (ARPU), also known as average revenue per unit, is a non-GAAP metric commonly used by digital media companies, social media companies, and telecommunications companies to assess their revenue-generating capabilities at the per-customer level. The formula for average revenue per user is as follows: Where:

ARPU is a metric that stands for average revenue per user. In short, it’s the average amount of revenue generated by each active user of your app over a given period of time.

2024年5月26日 · Average Revenue Per User (ARPU), calculates how much revenue, on average, your company makes per customer. So, the key difference between ARPU and LTV is that LTV measures the overall profitability of one customer, while ARPU measures the average revenue your company generates from one customer.

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2024年9月26日 · Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.