2023年9月8日 · Consumer behavior research is essential for businesses and marketers to develop effective marketing strategies, product design, pricing strategies, and customer experiences that resonate with their target audience. By gaining insights into consumer behavior, companies can better meet consumer needs and achieve their business objectives.

The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research.

2025年1月1日 · We describe the next significant shift in consumer behavior in response to (1) new sources of data, including “big data,” LLM, etc., and (2) technological advances that influence the marketplace. Internal forces, including community debates and editorial pressures, threaten research innovation and affect the future trajectory of the field.

2016年4月26日 · Our review, which evaluated more than 1,000 articles published across five key journals, provides a descriptive snapshot of the status of consumer behavior research including the most dominant topics based on Helgeson et al.’s (1984) framework and methodological and analytical approaches, in addition to citation statistics of the reviewed ...

2021年6月1日 · Consumer researchers are working to understand how and why consumers make beneficial choices in areas including sustainability, health, and financial well-being. They’re also studying how to convince companies of the value of improving their supply chains or offering customers healthier, more responsible choices.

Publishes interdisciplinary scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles span

2020年6月13日 · In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing.

展开更多 本文梳理了近年来国内外学者在消费者行为研究方面的成果,归纳了各学科对消费者行为的定义,概述了技术接受理论模型、计划行为理论等消费者行为研究的典型理论基础以及消费者行为的传统探究模式,从消费者购买动机、消费者购买过程、消费者行为影响因素三个方面,简要介绍了国内外学者的主要研究观点,说明了消费者行为研究的常用方法,以期加深对消费者行为研究问题的 …

2023年8月21日 · This study provides a quantitative overview of contemporary consumer behavior research in the 21st century (2001–2020) to inform future research directions in consumer behavior research.

2016年4月26日 · A synthesis of several recent literature has revealed that, for over a decade, research on consumer behavior has been divided into four main categories of topics: internal, purchase process...