Few symbols are as recognizable as the Starbucks Siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea, and Spices”).

2023年12月25日 · The old Starbucks logo is an essential part of the company's branding history and legacy. Although the logo has evolved, the mythical siren at its center still represents the irresistible temptation and seafaring history that inspired Starbucks at the start.

2023年9月19日 · Terry Heckler designed the first Starbucks logo. He based the famous two-tailed siren on a 16th-century Norse woodcut. Old marine books inspired him. Later, Starbucks would embark on a series of logo redesigns, but the iconic siren consistently remained the center of its logo refreshes. The Starbucks logo is unique for a reason.

2017年3月5日 · Starbucks logos through the years. The first person to sketch a logo for Starbucks was a graphic designer named Terry Heckler. This was back in the early 1970s, when coffee came in tin cans...

2024年1月16日 · The first Starbucks logo was a testament to the company's commitment to quality and its aspiration to create a unique coffee experience. The choice of the Siren reflected the founders' desire to captivate and draw in customers with the …

2024年12月3日 · The Starbucks logo is one of the most recognizable and visually unusual in the world – a coffee company owning a global network of coffeehouses, now totaling over 30,000 in 76 countries. The story of its success and the emergence …

2023年4月26日 · When Starbucks was first established in 1971, its founders chose a logo that reflected the company's maritime roots in Seattle. The original logo design featured a two-tailed mermaid, or siren, surrounded by a circular frame with the words "Starbucks Coffee, Tea, and Spices" written around it.

2023年1月13日 · The old Starbucks logo has evolved with rapid growth in the popularity of Starbucks. Now, the Starbucks logo girl has become one of the most recognizable icons across the globe. Since its creation, the original Starbucks logo has undergone many changes.

2023年11月19日 · We look back at the history of the Starbucks logo, and how it evolved to one of the most recognised marks on the planet.

2023年3月1日 · Explore the evolution and meaning of the Starbucks logo, and the company's growth from a Seattle coffee retailer to a global cultural icon. This case study is a journey through Starbucks' history.