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Branding, for the past decade, has been dominated by the direct-to-consumer playbook: brands like Everlane, Glossier, Allbirds (millennial household names) centered their brand identity on “cutting out the middle man.” Now, a new generation of startup brands — the shoemaker Larroudé, the fashion label Silver and Riley and the beauty brand Megababe, to name a few — are taking a very different tack. Is this the end of the DTC world? Let us know what you think in the comments, and link in bio to re

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