The Acqua Panna label is inspired by the history, beauty and colors of our Tuscan homeland. At its heart is the lily that tops the Medici family crest. Surrounding this historic symbol are lines and lettering in the purple color of the flowers that grow along the banks of the River Arno and the orange of Florence's traditional terracotta roofs. These elements are set on a white background that recalls the facade of Villa Panna, our elegant home since 1564. A perfect palette for a perfectly balan